marketing (bs)

business and information systems
business and economics
hegis number: 0509

the online bulletin is for information purposes only. current students must complete the requirements as outlined in the york bulletin as applicable.
course descriptions
course descriptions can be found in the online pdf version of the bulletin

the purpose of the marketing program is to educate students to go into today's dynamic business world as well-prepared college graduates. this program provides a student-centered education approach that will prepare them for challenging careers in marketing fields. at the completion of this program, marketing students will be equipped with knowledge and skills to satisfy the consumer needs and wants, and ensure business profitability.


marketing bs


required courses

econ102introduction to microeconomics* 
econ103introduction to macroeconomics 
econ220introduction to economic statistics 

foundation courses

acc101principles of accounting i 
acc102principles of accounting ii 
acc103principles of managerial accounting 
bus201computer applications in business 
bus283business law i 
bus301management theory and practice 
bus302international business 
finc321principles of finance 
bus348production/operations management 
bus430Ethics, Governance & Accountability 
bus481strategic management** 
mkt341introduction to marketing 

required courses

mkt342market research 
mkt346international marketing 
mkt347consumer behavior 
mkt355digital marketing 
mkt483marketing management 

program electives

choose one (1) course 
bus240foundations of supply chain management 
bus349entrepreneurship basics 
bus367logistics management 
bus491independent study in management 
econ310public finance 
econ340international economics 
econ350industrial organization 
econ420advanced economic statistics 
mkt343advertising and public relations 
mkt344retail management 
mkt345principles of selling 
mkt350industrial marketing 
mkt351sales management 
mkt352direct marketing 
psy251organizational behavior*** 
psy255psychology of advertising and marketing communications*** 

credit totals

total marketing program credits60 
total core curriculum credits36-42 
total free elective credits18-24 
total credits for the bs in marketing120 


* econ 102 may also be taken to fulfill the flexible core: individual and society requirement.

** bus 481 may also be taken toward fulfillment of the college option core: writing intensive requirement.

*** students interested in taking psy 251 or psy 255 need to take psy 102 as a prerequisite and consult with their advisor prior to registering for this course. psy 102 may also be taken to fulfill the flexible core: scientific world requirement.

  • students who have completed the required core: mathematical and quantitative reasoning requirement will be prepared to take all courses in the marketing program.